Research, Strategy & Design
Show up, beautifully
At Jones + Co. we like making beautiful things. Why? Because, beautiful things make us pause, make us think, make us feel. We want to create things that haven’t been thought of.
The more input, the better the output
At Jones + Co. we believe in looking to as many points of inspiration as we can to build a solidified and strategic brand--with you, for your customers. We call this Inspired Strategy.
We want you to show up like no other brand has shown up before.
What do we mean by this? No brand has all of the same inputs, ideas, objectives. A brand is not made from one thing. A brand is influenced, and crafted and designed with so many ideas feeding into it--until it is its own beautiful, unique thing. No brand should be alike.
How we do it is our favorite part
First, we gather all of the inputs. Don’t worry, it’s our job to gather them.
It starts by looking to the offbeat, the unexpected--those things that inspire us and you--coupled with research, lots and lots of research (don’t worry, we do this too), market and consumer trends, competitive information, brands we love, brands we hate, customer research, existing strategies and stakeholder expectations.
Then, we connect the dots between what you need and what your customers want. These connections create your brand strategy and build the framework for your brand.
Now the planning
Brands need structure. Not rigid, lifeless structure--but a beautiful, strategically sound framework from which to grow. Jones + Co. Strategy helps brands take a strategic pause to look at their brand--to plan, dream and create, hand-in-hand, for the future.
Brand Positioning
At the core of the brand framework is the brand positioning. What is brand positioning? It is the space you occupy in a customer’s mind. It is how they associate your brand against the competition, and the way your brand makes them feel. We at Jones + Co. are in love with creating brand positioning.
Do you have an idea but don’t know how to articulate it? Do you have a brand, but it isn’t resonating with customers? We can help.
Grab our free
Brand Framework Guide
The Jones+Co process is agile and iterative, allowing for innovation points and thoughtful pauses along the pathway of your project. Helping to answer and create solutions for the questions you pose for the stage of your brand.
What People Are Saying
“Working with Erin was nothing short of amazing. Her organization and teamwork mentality is something everyone should strive for. She wants you to succeed with her and I look forward to working more with her on future projects.”
— Andres Ayala
Owner + Videographer, Ayala Films
“Erin is a passionate professional and always a joy to work with. Her work has provided important insights that help guide our business decisions.”
— Cody Cooper
Director of Marketing Communications, Trimble Geospatial
“…receiving such a thorough and thoughtful deliverable, at the end of the process was great, of course - but the process itself was where I found the most value in working with Erin. Hiring Jones + Co. made me think about my business in ways I never had before.”
— Joshua Vaudt
Owner, Pheasant Capital Partners
“Starting a business from scratch is daunting in every way. We didn’t even have a name, let alone the first damn idea of where to start. Erin’s naming and brand-positioning workshops were not only the best possible foundation for our new brand—they were fun.”
— Josh Koen
Partner, Near & Dear Vertical Farms
“I have hired Jones + Co. for several strategic initiatives at Trimble. What impresses me about Jones + Co. is how nimble they are; especially considering the variety of work I’ve thrown their way. Whether it be messaging strategy, brand hierarchy, or campaign development, Jones + Co. quickly understands the objectives and requirements, works efficiently, and delivers on time. They also don’t just take the assignment, but act like an extension of my team and aren’t afraid to ask the tough questions and challenge assumptions. I would certainly recommend Jones + Co. to anyone looking for a smart, strategic, and creative team.
— Michelle Chessler
VP of Corporate Communications, Trimble
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